The Begginer’s Guide to Social Media Advertising (Part 1 – Setting Up Accounts)

Welcome to the first part of our comprehensive guide to mastering Facebook advertising. This page focuses on setting up your Facebook Business Manager and Facebook Ads Manager accounts – the foundational tools required for creating, managing, and optimizing ad campaigns effectively.

What We’ll Cover:

  • What Facebook Business Manager is
  • How to set up Business Manager
  • How to set up your Facebook ad account
  • How to navigate your Facebook ad account
  • How to set up billing for your ad account
  • How to manage Facebook Business Manager permissions

By the end, you’ll be ready to create and manage Facebook ads to promote your products or services.

What Is Facebook Business Manager?

Facebook Business Manager is a centralized tool for managing all your Facebook Pages and ad accounts. It allows you to:

  • Manage access to Pages and ad accounts.
  • Assign or revoke permissions for team members.
  • Share your account with agencies for ad campaign management.

Creating a Facebook Business Manager Account

To create a Business Manager account, you’ll first need a personal Facebook account. Then:

  1. Go to the Business Manager homepage.
  2. Click the Create Account button.
  3. Fill in your business details in the pop-up window and click Submit.

Adding a Facebook Page to Business Manager

Before creating campaigns, your Business Manager must manage at least one Facebook Page. Follow these steps:

  1. Navigate to Business Settings via the sidebar under More Tools.
  2. Select Pages under the Accounts section and click Add.
  3. Choose from the following options:
    • Add a Page (existing Page you own).
    • Request Access to a Page (someone else’s Page).
    • Create a New Page.
  4. Follow the prompts to complete the setup.

Adding a Facebook Ad Account

  1. Go to Business Settings in Business Manager.
  2. Click Ad Accounts under the Accounts section.
  3. Press the blue Add button.
  4. Choose one of these options:
    • Add an Ad Account (existing account you own).
    • Request Access to an Ad Account (someone else’s account).
    • Create a New Ad Account.
  5. Follow the prompts to finalize the process.

Assigning Roles in Business Manager

Facebook Business Manager offers two primary roles:

  • Admin: Full access, including account settings and user permissions.
  • Employee: Limited access to assigned tasks.

For ad accounts, additional roles include:

  • Advertiser: Can create and manage ads.
  • Analyst: Can view ad performance.

Assign roles by navigating to the Business Settings page and selecting the account or Page. Click Add People and assign the desired role.

Setting Up Billing and Payment Information

Adding Payment Methods

  1. Go to Ad Account Settings and select Payment Settings.
  2. Click Add Payment Method and enter your details.
  3. Click Continue to save.

Tips for Payment Methods

  • Add a secondary payment method to avoid campaign disruptions.
  • If you have multiple payment methods, designate a primary one from the Payment Settings page.

Understanding Billing

Facebook offers two main billing options:

  • Automatic Payments: Charges are made when you reach a billing threshold or at the end of the month.
  • Manual Payments: Add funds to your account and Facebook deducts daily ad costs.

Billing Thresholds:

  • Initially set at $25 and increases as you successfully process payments.
  • You’ll be billed whenever you reach your threshold or have an outstanding balance at month-end.

Setting Account Spending Limits

To control total ad costs, you can set an account spending limit:

  1. Click the 3-dot icon next to Account Spending Limit in Payment Settings.
  2. Enter your desired limit and click Save.

Navigating Facebook Ads Manager

Facebook Ads Manager is your workspace for creating, managing, and analyzing ad campaigns.

Ad Account Limits:

  • Up to 25 ad accounts per user.
  • Up to 25 users per ad account.
  • Maximum of 5,000 ads, ad sets, and campaigns per account.
  • Maximum of 50 ads per ad set.

To manage campaigns effectively, delete old campaigns and ads once you’ve reached these limits.

Managing Notifications

Customize your notification settings to stay informed:

  1. Go to Ad Account Settings and click Notifications.
  2. Enable email notifications for critical events and limit others to in-app notifications.

Collaborating with Team Members

Adding team members to your ad account allows for collaboration. To add users:

  1. Navigate to Ad Accounts in Ad Account Settings.
  2. Click Add People and assign roles.
  3. Enter their name and complete the process.

Conclusion

With your Facebook Business Manager and Ads Manager accounts set up, you’re ready to create and run successful ad campaigns. By organizing your Pages, ad accounts, and payment methods, you ensure a smooth and efficient advertising process.